Mercedes Benz:
Dream Factory
The design revision is trend-setting for Mercedes Benz and should be reflected in all models in the future. The campaign should not be inferior to this radiance. So we photographed the cars in the light of the blue hour. The term blue hour refers to the special coloring of the sky during the twilight period after sunset and before the darkness. This particular light lasts for about 30 minutes, then the photo has to be taken. The rest of the day for all the detailed shots. A car image made up of around 100 photos - a lot of Photoshop work for me. The mountain ranges were captured by helicopter flight.
We used all the shooting material to create assets for a 360° campaign across all relevant media channels.